Gillette Venus Swirl:
The first female razor to contour over curves
Venus' razor with flexiball technology features a specialized tilting action that contours over curves. To make this physical attribute understandable to shoppers, we integrated a beautiful metal ball into the handle and showcased it across all touch points, including TV, digital and in-store displays.
Gillette Venus Snap:
A travel friendly razor in a compact.
We highlighted the on-the-go and purse-worthy features of the first ever portable razor in a compact through a variety of in and out of store marketing tools.
