CarePoint Health, a multispecialty practice with over 600 providers across the U.S., required distinct yet visually cohesive sub-brands. By incorporating elements like the two "arms" from the main logo, I crafted unique identities for each service. This included Blue Sky Telehealth, which offers 24/7 neurology support to hospitals nationwide, and Blue Sky Neurology, a comprehensive inpatient neurology practice. Both are part of CarePoint's family, needing a visual connection to the overarching brand and each other.